Extra Point

We're going to try to make this statement as non bias as possible but Jimmy Johnson is the best name for a spokesperson advertising a male enhancement product. With his first and last name being popular slang or reference to the male reproductive organ . This spokesperson is a perfect match for this company's advertising and sales promotion. The brains behind this campaign went with a spokesperson that has a history of being a winner in one of the most physical and celebrated sports in the Unites States. Football in America is the essence of toughness for our culture. With Jimmy Johnson coaching career highlights including coaching one of the most dominating college program of the 80's the University of Miami Hurricanes and following his success with coach the self proclaimed "America's Team" National Football League most iconic organization the Dallas Cowboys. Jimmy Johnson validity and legacy of being apart of a winning product on the field, has all the making of being a winner off the field. With extzyen being a performance enhancer this is a glove and hand fit when it comes to marketing and advertising. With following of Jimmy Johnson that consist of a men ranging from 25 to 70 covering over 50 years of potential customers and millions of dollars in revenue. The setting of several commercial deals with the allure of being able to provide a favorable performance from the opposite sex. The commercial features a young attractive woman asking the spokesperson does his performance on the field guarantee the same off the field. The series of questions confirms his success and leaves the viewer to connect the dots when it comes to performance. These football geared scenarios plays on the history of the Jimmy Johnson coaching up the talent in others to bring out the best in the athlete. Coach Jimmy Johnson puts his football creditability on the line to endorse the guarantee performance enhancement of "Extezye". Many of his follower feel if the coach says this pill will bring out the the best in a player. These men will follow the advise of a proven winner

Mc Athletes

Has anyone ever notice that over the years unmonitored fast food consumption has attributed to the following diseases heart disease and diabetes. Not to mention promotes weight gain, contributes to obesity along with a side of food poisoning accounts here and there. We're not here to slander the Multi Billion real estate company that happens to sell burgers from its property. These points were echoed by Anthony Dadlani of seekingalpha.com, or as William Ackman, managing partner of Pershing Square Capital Management said " that McDonald's is a restaurant company that owns a lot of real estate." Back to the issue at hand, growing up in a culture that promotes time efficiency but when fast food is not eaten in moderate consumption can create an unhealthy dieat and lifestyle. How is it that superstar athletes such Dwight Howard, Yoa Ming, and countless other athletically inclined persons are spokespersons for McDonald's plus how can they sponsor the pinnacle of sports acclaim the Olympics. Now correct me if I'm wrong the "Big Mac" meal tallies up a heart pounding 1430 calories, where a health diet intake is 2000 calories a day. OK some may say these athletes have high metabolism an I'll rebuttal that by saying they also have 24 hour gyms, dietitians, trainers, strength/condition coaches and oh yeah they have an occupation that looses an averages of 56,580 calories per regular 82 game season. These calculations are geared towards a person weighing around 190lb but the average NBA player weight is 222 lb, also they're world class athletes who have little to none body fat. The NBA athlete needs to keep a high calorie intake so that their body can withstand such a extensive workout. The question that gets lost is "does the average fast food consumer burn 56,000 calories a year? Probably not, the athletic fast food endorsement tinkers on the borderline of false advertisement and dances on the edge of puffery. Being a professional athlete is a real life occupation and lifestyle. It's just ironic that an industry that is the world leader in childhood and adulthood obesity to name a couple is also the world sponsor for global atheletes. Talking about having your big mac and Mc Flurry too. We have no beef (no pun intended) with the fast food superpowers but having elite atheletes being the face of your brand is a bit much. Maybe they should issue a disclaimer saying the results may vary, cause you cant eat fast food on a daily basis as the commercials are shown and look like a professional athelete. At least show the atheletes working out afterwards to show the veiwing public that just eating this food and not excersing is a bad combination,